Navigatr should hire Jenna because she would totally rock this position,

To further demonstrate my vast knowledge and experience for the position of digital editor-in-chief for a luxury travel site, I will address key responsibilities listed in the job description with background additional to that included in my cover letter and resume.

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Passionate about travel, along with being well-traveled.

Jenna Rose Robbins Machu Picchu Peru
Jenna at the top of Machu Picchu, Peru

Since moving to Berlin in 2014, I’ve been living the nomadic life. At last count, I’ve been to more than 50 countries, 40 states, and five continents, having lived in five countries and six states. One of my favorite ways to travel is by ship, and I have collectively spent a total of nearly a year sailing to various corners of the globe. The New York Post once interviewed me and other nomads about our lifestyle.

No matter how much I travel, my bucket list grows longer, not shorter. I keep learning of fascinating new places that need to be explored, cultures that need to be experienced, and reefs just begging to be dived.

I’ve been fortunate enough to marry my passion for travel with my work, having worked at AOL CityGuide, Disney Family Travel, and Where magazine in Berlin, Germany. When I read the job posting for the editor-in-chief position at Navigatr, I felt as if I were reading my own outline for my dream job.
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checked boxCreate and execute workflows to ensure the site, content team, and coverage are scaling efficiently.

Great White Shark diving at Isla Guadalupe
Great white shark diving at Isla Guadalupe, Mexico

Efficiency is where I excel. I’m adept at streamlining workflows, reducing redundancies, and adopting new technologies to ensure that time is spent on content, not administrative work. At every job I’ve held, I became the go-to office resource for streamlining processes and often gave workshops on the topic. At AOL, I created a proprietary CMS (content management system) that vastly reduced the number of freelancer submissions that editors had to send back due to not being complete and eliminated the need for employees to re-enter data. My CMS, SASSy (the Super-Automated Submission System), was so effective that I was flown to other department branches around the country to install the program and train teams. While I am quite proud of SASSy, I was devastated to learn that it was so effective that one-fifth of the staff was laid off.

Since AOL, I have built similar systems (mainly using FileMaker Pro) for other companies, including Disney Family/Disney Family Travel and FIJI Water. The result is that employees are able to spend more time using their expertise and less time pushing digital paper.
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Work with art director to establish and refine the brand’s visual identity.

Several of my roles have required in-depth collaboration from other departments, especially art and design. As a senior editorial producer at Disney Family, I worked hand-in-hand with the entire art department to bring the site to life and ensure it adhered to the company’s fastidious guidelines. At FIJI Water, my role as head of marketing meant that I oversaw every aspect of consumer-facing material we produced, requiring me to forge strong relationships with our in-house ad agency (which later poached me for themselves). During my time there, FIJI purchased several wineries and another bottled water in New Zealand, all of which I was instrumental in re-branding.
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checked boxWork with writers and editors to sharpen focus, headlines, angles, and SEO across site and social.

I’m often been called upon by clients and former professors to speak to their employees and classes about both improving their writing and incorporating that with SEO. For several years, I taught such a class for Mediabistro and, as a result, landed my job at FIJI Water.

I’m also quite proud of the fact I still keep in touch with many of my freelance writers and direct reports, many of whom send me the occasional note asking for grammar or SEO help.
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Museum of Illusions, Vilnius, Lithuania
At the Museum of Illusions in Vilnius, Lithuania

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Work with data/analytics and SEO teams on content strategies to drive audience growth.

I firmly believe that SEO is not just a sales technique: It’s a reflection of users’ content preferences. Understanding those preferences and desires makes it easier (and, of course, more efficient) to tailor content and strategize.
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Optimize posts based on affiliate partnerships and commerce opportunities.

Partnerships were a central focus at several of my jobs. AOL’s partnerships with Ticketmaster and StubHub prompted me to develop ways to integrate their ticketing options into the music content I oversaw for the department. Creating partner-related lifestyle content at Disney led me to bring a similar strategy to FIJI, where I spearheaded a program that enabled the sales teams to offer incentives far superior to those of our competitors. Perhaps the most successful program was the FIJI Water Metro Hunt, a citywide scavenger hunt that tapped into the audience reach of influencers, integrated numerous partners, and garnered millions of impressions in each of the cities in which it was held.
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Editing articles for accuracy, grammar, and style.

Even among an office full of editors, I was always tapped to be the keeper of the style guide and make executive decisions on any new issues that might arise. Even when I contracted for LegalZoom, I was chosen — over all their full-time staff — to develop and maintain their style guide.

I’m also quite proud of the fact that after I reported a glaring typo on a freeway sign, it was corrected. I also pointed out to the AP Styleguide (!) a grammatical mistake that appeared on every page of its website.

"Museum" misspelled on a Los Angeles freeway sign.
Spot the typo! (If you pass the sign now, you can see that the mistake has been covered up and fixed.)

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Acting as an ambassador for the brand at industry events and with key partners and brands.

My experience working with our high-profile clients at FIJI, hosting an upcoming podcast, and performing on stage as a stand-up comic have provided me with the tact, poise, and polish needed to be a successful brand ambassador.
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Scheduling and leading regular interviews with local guides and collecting their insights into a structured location detail template.

Part of my role at Where magazine was acting as a liaison with Berlin concierges and interviewing them for a monthly column on their city recommendations. I also keep detailed notes on places I visit so that I can share my recommendations with others. You can find some of my best-of lists on Foursquare.

View My Lists


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Building strong relationships within the travel industry.

Having been in the travel-writing industry for years, I already have an address book brimming with contacts.

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