Facebook Groups vs. Pages
Pros of Pages:
- More functionality, such as the ever popular "apps," which aid greatly in viral marketing, including RSS feeds. (Groups do not currently have apps.)
- Metrics tracking (pageviews, etc.).
- Ability to send updates to Fans.
- More than one admin can be assigned to a page; however, there can be only one "official" owner: "Every admin has equal access to and the same abilities as the other admins for a Page, however the original creator of the Page may never be removed by other Page admins." This rule seems to be the same for Groups as well.
- Users are listed as "Fans" of your Page on their profile. Becoming a Fan is shown in their feed.
Pros of Groups:
- Privacy. Do you want non-members seeing your info?
- More popular and prevalent than pages, because they've been around longer, which means people are more likely to happen upon a Group than a Page via search.
- Groups are displayed on a user's profile, if they choose.
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